Knit

Knit​‍​‌‍​‍‌​‍​‌‍​‍‌ is revolutionizing market research with a combination of AI automation and human expertise that delivers comprehensive insights fast and at a low cost. Going from survey to story in a week or less is now possible with a platform that takes care of everything from questionnaire draft to the final report. The AI immediately evaluates not only the quantitative data but also the different types of qualitative responses such as videos or open-ends, by producing charts, summaries, and themes— all of which are referenced and clear. At the same time, the team of researchers working on the project helps the AI with the refinement of the outputs, they add strategic context and make sure that the insights are customized for your brand. Benefits of the product are: End-to-end automation: Replace days of manual work with minutes of AI-driven survey creation, fielding through a global panel of 65M+, analysis, and reporting. Quant + qual in one study: A single survey can deliver both the numerical data and the consumer feedback for a more complete understanding. Researcher-driven refinement:Professionals tightening AI outputs produce a blow superior to mere speed of merely fast, as well as smart and relevant insights. Trusted by major brands:Leading companies rely on agile, top-notch research at a fraction of the costs of traditional agencies. Time-consuming chore is thus eliminated entirely, and the team can do more research at greater depth and ​‍​‌‍​‍‌​‍​‌‍​‍‌faster.